Thoughts on Entertainment Design

Entertainment Design was an interesting subject for me.
I learned a lot throughout this whole subject.
A lot of improvement and here's the evidence.

Assignment 1
The first movie poster assignment was not really the part where I learned a lot but it was very fresh for me to create a movie poster based on a plot that we have to create ourselves.
There's a challenge for every assignments especially technical problem, sometimes the file is so big that every changes or movement I made will causes my laptop to lag.

Then now I'm going to talk about assignment 2 (A,B,C)
*Thanks to Eugene Chan, Nigel, Yee Lin and Sennie.

Assignment 2A (Micro site)
Micro site was really a challenge for me to organize all my layer. I was not someone that like to group photo and files in Photoshop but because of this assignment I became more organized and every section of the micro site was nicely arranged and that allow us to have a more organized presentation.
We spend a lot of time on details of the micro site like researching typeface, texture that are copyright free and our group member Eugene Chan also took all the car photos for this assignment. I am the one who spent my time editing all the cars and layers inside Photoshop.

We look through a lot of other websites and we decided to improve ourselves from time to time through tutorial and exposing ourselves to different websites. We also included the games section for people to play game and win something to attract people. The download section we also think from a lot of aspect like, Facebook cover and Ipad cover rather than just the ordinary desktop wallpaper.

It was fun doing this assignment 1A because I never really thought that we will be doing something like this, although coding was not part of this but we tried our best and learn from mistake to improve ourselves.

Assignment 2B (Merchandise)
As you might have already notice, our merchandise improve a lot since the assignment 1A. For 1A, we didn't really focus on the merchandise but more on the car.

I was so satisfied with our group work when I saw this after we have done it. I like the engine speaker the best because I spent hours and hours cropping it out and editing details of this item.
Ideas was the biggest challenge in this assignment because we have to think differently if we want our merchandise to stand out, like even the bottle/mug we have is different from the beginning.

We learned that sometimes if you want a great outcome you need to be dedicated to the thing that you are doing even if it means that you have to spend most of your time in that thing. I'm also proud to say that every group member of mine was trying their best and did things that was out of their comfort zone. Instead of complaining we work our way through this and took advice from each other to improve on whatever we are doing.

I also want to thanks Mr.Michael for giving suggestion and ideas especially on the engine, the main collector's item, it wouldn't be this nice if I never listen to his suggestion.

Our group member had fun doing what we are doing and I wanted to say that teamwork is the key to winning, as in we are able to finish our work in time and we are organized and have good time management.

Assignment 3C (Exhibition)

Everyone of us has a different contribution in this assignment. Nigel was the one spent most of the time doing the SketchUp file, YeeLin and Sennie is in charge of helping him to find suitable models, Eugene took photos of the location and I was the one who plan the space and positioning of the exhibition. The rest of the touch-up in Photoshop was mostly done by Eugene, Nigel and myself.

SketchUp is really a fun software to use and its easy to use too but unfortunately it lags a lot.
In this assignment, we have to think differently too, I feel that we could have improve more on this one but due to a lot of technical problem, we tried our best and did this. We were researching on how a exhibition should be and I included the gaming simulator thing in this exhibition because I want people to feel familiar with the movie after or before they watched it.

We also spent some time thinking and selecting venue, we could have choose different locations like Sunway Pyramid but we chose Pavilion after we made our final decision because of the strategic location and the amount of human traffic there, we also take the number of cinemas around there into consideration when we are choosing the venue.
 A lot of thoughts on how, what, why, when, where and who was always popping out in my mind when I was doing this assignment. I actually had fun doing this too.

Overall I got to say everything I had done for assignment 2 is nothing like what I had done previously. I put a lot of effort and dedication into this because this actually attracts me to do it, its something different from what I expected from Entertainment Design. Its like I was working in a design team because everyone had their own task to do during an assignment is going on.

Assignment 2C Final

This is the final outcome of our Exhibition, it took us some time to edit all of these because we were all new to SketchUp and we faced a lot of trouble when doing all these, for example computer lagging and some rendering problem. We got a 4 views for the whole exhibition and 2 close-up view for the small details.

We also measured all the angle nicely to make sure it matches the scene we took perfectly.
This is the one that we already touched up, at first our exhibition was like empty, which means no crowd at all, it doesn't look happening at the first glance.

It looks a lot better when we added all the people in and also added some big banner around this exhibition. We planned most of the thing from the positioning of the car, the booth,  the gaming area which allows people to play the Full Throttle game using racing simulator, bucket seat for the VIPs.

We also divided the normal merchandise booth and the collector's item booth.
The reason why we do so is because I believe that we need the specialist of the collector's item to explain how that Engine we created works. We want to focus on the main item on the other side and we don't want them to clash together to show the premium of the collector's item.

This is the normal merchandise booth that I mentioned earlier in the post, it focus more on the products that we did earlier in Assignment 2B, the mugs, phone cases, Xbox/PC games, T-shirts and more.
We also got the cashier counter included in the booth area.


This is the collector's item booth, which is focusing on the Engine that we have created during assignment 2B. We want to put it alone to show how special it is and we included the Engine's description at the booth just in case some people do not understand what's the use of this Engine.
Beside the big booth, there is showcase of our watch and also our bullet shaped usb pendrive.

Assignment 2C Beginning Tryout

For this assignment we are required to use sketchup to do our exhibition for the movie that we have created earlier. Here are a few pictures that I have edited and arranged earlier.

This is the first car that I edited for the exhibition. It is a Audi R8 and I just added in the 3guns to create the car we had in our movie. This is also one of our signature car.

Later on, 4 of the main car was found and the colour was adjusted accordingly to make sure they look similar with the one we have done earlier.

Photos was taken by Eugene Chan at Pavilion KL, and the reason we choose Pavilion is because of the human traffic there and also the atmosphere that they have is pretty amazing, it look grand. 

Tryout was made to make sure the exhibition that we are doing are proportionate to the center of Pavilion and we try to adjust everything into the correct sizes.
We also want to make sure the space give are used smartly.

Assignment 2B Presentation JPEG

Merchandise Final

Assignment 2B Merchandise final. This is the showcase of all of our merchandise.
Spent a lot of time doing all these stuff but its worth it. Look through the description of each item to further understand why we created all these merchandises for our Full Throttle movie.

This is the watches we had as merchandise, its classy and exclusive. It is also made from durable material, it is useful to daily life and our target audience can wear this to any occasion such as the office or wedding. It is also made from stainless steel which make it more durable compare to rubber and moreover its a self-winding watch and its practical.

This is the Blu-ray DVD cover and the disc. Blu-ray DVD is the clearest type of DVD in the marker, it got a guarantee performance. Our target audience doesn't have to download them online because sometime people face problem like lag,spending some time to download a big file and language problem. This is a timeless technology, you can said that it can be used forever and even Movie Maker still utilize this format. Lastly, it got a collectible value if you love the movie.

A bullet shaped USB drive. It is a Pendrive that allow people to store their files inside. Why bullet? Its because our movie is all about gun firing, racing and etc which makes this a thing that is worth buying and collecting, its also cool to have a bullet hanging from your bag/phone.
This is also an item that most of the people will use because of the technology nowadays.

A regular cap, for everyone who like to wear a cap, as simple as that.

Energy drink, an energy drink for the movie might not be as famous as the other drinks but what makes it special is that a movie came out their own drink just because of a movie. People would buy and try because this would just last for a certain period of time.
We try to make the look as cool as possible so that our target audience might purchase it and give it a try.

Below are all the cases that we made for the movie. All of them are movie and car related cover.
I only made the R8 cover to be available to all cover because I want it to be like a signature for our movie.
The other cases were like in the form of rims, tyre and bullet holes are different for SAMSUNG and APPLE. That's because usually you don't get feature that are available in SAMSUNG for APPLE device and vice versa.

The Engine.

This is a novelty item and it's never been done before by our competitors. Current collector's item are not as interactive as this. This Engine is a speaker, disc story, audio player, radio, USB port and more.
The sound of the racing game coming right out from the Engine, its like the engine is roaring infront of you. You feel connected with the movie and the racing game, its like a joy and pleasure of playing the game.

Some hardcore gamer would buy a set of racing simulator to enjoy the fun of racing, they got the gear shift knob, pedal and steering but we actually have this engine as their speaker, it would be the ultimate multimedia experience especially for racing game.

A racing game is nothing without the sound of the engine.
This thing is not going to be cheap but its made from premium material.

A mug that is made to look like exhaust tip. It might look simple but this will be something fresh to the audience because not many people have done this before, we combine exhaust tip with the bottle to create this. You can call it a mug or a bottle but the main point of this thing is to keep our drinks inside it. Its also made from stainless steel so it be hard and durable for the users.

T-shirts, simple design for the T-shirts which focus more on the 2 of our main cars.

Our PC Games & XBOX 360 games
We made collector's edition for the games too.
The difference between a normal game and collector's edition is that there is more cars and map available in the collector's edition.
We made it so because we want the collector's edition version to be something that is worth collecting by our target audience.

The design of the cover was designed according to our movie's theme and concept.