This project required me to produce an A3 size print for a movie teaser poster. The film of this project is a fictional Intellectual Property. This particular movie teaser poster is part of the movie industry or to be exact it is under movie poster industry.
The design of the movie poster is important in communicating with the audience, how it works to attract the target audience attention and it is important to show how creativity actually helps to promote a movie in the movie industry. Objective of the this project is to attract the target audience to actually pay for attention to this movie that it is coming soon and looking forward to go to the cinema and watch the movie.
Movie’s Genre
Sci-Fi, War
Target Audience
My target audience for this project are mostly teenagers and adult which aged around 15 to 30 years old. The details that I have consider with regards to the audience is that having less explicit language. Language that I will be using for this movie will be Malay, English and Chinese as this is a local made movie. The 3 languages approach will be more friendly towards the Malaysian audience.
Project Goals
The movie teaser poster goals is to attract Malaysian audience who are into science fiction movie and being supportive to local movie. In a way, the movie teaser poster is trying to attract people to visit Kuala Lumpur as the Petronas Twin Tower is shown in the poster.
Design Hook & Plot
The synopsis of the story is the university students are having their one day trip at Kuala Lumpur when the alien suddenly start their invasion. They will be going to the evacuation point together, they are required to use all their survival skills and together with the army they fight their way through to the evacuation point. It is trying to show how the will of the human can actually change the fate of the earth.
Visual Concept
The visual of this movie teaser poster is more like the world is at war, using more warm color and mood. There are several destruction of buildings in the poster to show that roughly what this movie is all about and a spaceship was placed at the sky but not totally exposed to make it look more mysterious.
No comments:
Post a Comment